The Highsmith Group
Who We Are
The Highsmith Group is a versatile public relations and marketing agency specializing in media relations, event management and brand development for Fashion, Non-profit, and Lifestyle brands. Founded by Brand Strategist, Katrina Highsmith; The Highsmith Group is comprised of a team of skilled professionals that are creative, original and responsive individuals with great passion.
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
– PRSA
We are a Team of dedicated PR Professionals
& Digital Marketing Strategists.
WHAT WE DO
We are known for implementing creative and customized media relations and marketing packages designed to impact clients’ specific business goals and objectives. Our success is measured by our relationships gained, ethical approach to achieve results, and our determination to see our client’s succeed. We are organized to assist clients with branding solutions and services. We rely on timely information, cutting edge strategies and insights into new trends.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
-WARREN BUFFETT
Providing value to businesses by aligning smart branding & communication strategies with inspired marketing.
PROFESSIONAL SERVICES
Our team of Specialist are organized to assist clients with branding solutions and services. We rely on timely information, cutting edge strategies and insights into new trends in effort to create highly impactful public relations and marketing campaigns.
SOCIAL MEDIA MANAGEMENT
The Highsmith Group’s social media division creates and executes a variety of social media marketing campaigns using the most relevant platforms. We evaluate data utilizing tools designed to analyze progress.
CONTENT MANAGEMENT
Develop internal and external communication deliverables in effort to increase brand exposure to the general mass market, relevant industry contacts, and to the mass media.
RED CARPET MANAGEMENT
Organize and manage the overall operation of the red carpet process on the day of an event including; the set up and breakdown of the step and repeat, and manage press and VIP arrival times, and develop tip sheets for press.
CREATIVE PARTNERSHIPS
Create digital and on-site brand activation, establish partnerships with influential figures, businesses, and organization in effort to establish credibility and increase exposure of a brand, product, or organization.
Who have we been working with?
OUR CLIENTS
The Highsmith Group is one of the Atlanta’s most respected public relations firm. We operate a highly effective and efficient organization, focused on meeting our client’s needs.
As such, we offer our clients sophisticated solutions to enable them to achieve their commercial objectives. We understand that our that clients are looking for Public relations solutions tied to their immediate business needs.
Our team will continue strive to build long-lasting partnerships with our clients by providing them with the high quality customized solutions, designed to help them fulfill their goals.
Testimonials
Say Hello!
We would love to hear from you. Let’s connect!
